Garage Meets Power Pop and Begets Punk ….. PLAY BLOODY LOUD!
“BERKELEY, Calif. — On November 2, 1976, Jimmy Carter was elected President of the United States. The events of November 3 were less earth-shaking, although it was the day the power pop pioneers The Rubinoos recorded this album. The group walked into CBS Studios on Folsom Street in San Francisco to, as band co-founder and singer Jon Rubin recollects, “have a ‘set up and get comfortable in the studio’ kind of affair.”
…….and, to some extent that’s what you get …… a Garage Band of young fearless musicians without a care in the world; or more importantly ‘Hit Records’ in the forefront of their mind.
All first takes; this in many ways is a Live Recording and to my ears; the forerunner of many Punk album that would follow in the next few years.
The only thing that would make opening track All Excited any better would be if the drummer counted everybody in ….. “1,2, 3 ….hit it!” The following couple of minutes is very much ‘of its time’ as is the album itself; mid 70’s Power Pop with edges so rough and ready they all become timeless …. and certainly haven’t dated as much as many of what their peers would record in the next 12 months.
That track is one of only three self-penned songs here; and all three sit very comfortably alongside the myriad of cover songs that the Rubinoos put their very own twist on.
If I’d had a band in 1976 it’s quite conceivable that I would have insisted the Archies’ Sugar Sugar and my two favourite Beatles songs; She Loves You and I Want To Hold Your Hand were included in the set list; just like Jon Rubin did; but I wouldn’t have had the wit or imagination to have the Funk Classics, King Curtis’ Memphis Soul Strut and The Meters Cissy Strut in the mix too; as both only entered my collection ten or more years later ….. and here The Rubinoos certainly do justice to and show what great musicians they were at such a tender age.
For a Favourite Track I very nearly went for the Surf Instrumental Walk, Don’t Run …… but that’s because I’m re-discovering that much neglected sub-genre; which leaves a coin toss between Heartbeat, It’s a Love Beat (DeFranco Family? No; me neither) which has melodies and a chorus that sounds like The Adverts covering The Osmonds!
T’other is a Rubinoos original; and a song that blew my metaphorical socks off ……. I Want Her, So Bad …… a genuine contender for the very first Punk Rock song (although there are other contenders) and one I’ve subsequently totally fallin in love with.
The all too short album comes to a close with a Jonathan Richmond Song; Government Song done absolutely straight and possibly the one song here that actually is a forerunner to the fun time edgy Power Pop that The Rubinoos became famous for; but everything that precedes it; warts ‘n all, has to be there too to create the magic; doesn’t it?
Four weeks ago I had absolutely no idea what to expect; as I’m particularly suspicious of ‘previously unreleased albums;’ but 2021 is probably a case of ‘right place/right time’ for The Rubinoos to take over your car stereo for the second time as you re-live your youth and scare the bejaysus out of your kids and Grandkids ……. PLAY LOUD and PLAY OFTEN!
Released June 25th 2021
BUY DON’T SPOTIFY